Locate hidden advertising on radio
The vagaries of the city, the developer in the early identification of radio regulation statutory 333 A. The origins of the identity of sponsorship 334 b. The requirement of the insignificance of origin for regulators 336 III. SPONSORSHIP IDENTIFICATION and Public Affairs Programs, 1943-58 338 A. In case of dispute, the disclosure of sponsorship between work and business NAM B-339 and television reports on the hearings, Kohler C. 344 adapting the rules to the years 1950 “, technologies and situations IV 346. PAYOLA THE 1959-60 and games 347-SHOW scandals A. Publicizing discovery and godfather ‘Hidden Influence 347 B. Covert joint sponsorship of 1950 years of radio and TV-349 1 Payola in the musical program 349 2 Props and hidden advertising in TV-352 C. The FCC Tardy attention to the problem of 354 V. The game of Congress, industry and the FCC for revision advertising rules 355 A. No, for the purposes of routine Instruments and Free Records 356 1 360 2nd test 361 B. Identification of publicity in the production chain 362 C. advertising for the elaboration of policies and programmes of business D. 366 public latitude to waive rules of advertising VII, 369 The failure of efforts to see broadcasters promote their own interests 369 viii. CONCLUSION 374
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